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The Largest Name nobody thinks of in Digital Signage

My colleague and I were in Tampa last week for the AVI-SPL National Sales Convention. If you’ve never heard about these guys then pay attention. They have set themselves apart in the commericial Audio & Visual industry and are steaming into the digital signage marketplace through integrations and relationships with a majority of top US company’s and venues for digital integration. I could write pages about the stuff I learned this week, but in the effort of keeping it short and sweet (just as I like my blogs), here a few key takeways:

  • Its all in the numbers: AVI-SPL does over a half a billion USD in annual sales. They have approximately 40 offices around the world, 1400+ employees, and have done over 3500+ AV projects annually through the recent years.
  • Technology agnostic: These guys are not dependent on ANY technology. They can implement any digital signage software, player, OS, screen, projector, connectivity equipment, mount, enclosure, etc.
  • True experience: The employees typically have experience ranging back more than 10 years in this business…most of them doing screen installs & connectivity before “digital signage” was a recognized term.
  • Culture & Leadership: Led by executives, Don Mastro, John Zettel, and their fearless founder Marty Schaffel (who procures some fantastic cigars – I had the privilege to join him for one for a half hour). These guys make AVI-SPL a place that can acquire and retain the top talent in this industry.

I was very impressed with the company, the people, and the event, and I am super happy that NanoLumens was a part of the party. Here is a quick image of our setup in the hallway connecting the two major areas of the facility.

We strongly believe that you will be seeing some mutual projects between our companies throughout the rest of the year!

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Categories: Digital Signage
  1. April 11, 2011 at 10:52 am

    Great points in this article and indeed AVI-SPL should be a household name in Digital Signage delivery with a big portfolio of successful reference projects, contributions to best practice and insights on the use of the media for potential new digital signage users around North America at least .. This does not seem to be the case though. Like many AV Integrators, they wrestle with defining the right solution for the requirement, defining digital signage sales processes and contributing to the project definition stage.. sure would be nice if they would get organized to actually sell and deliver Digital Signage projects!

    • April 12, 2011 at 7:21 am

      Thanks for reading and for your feedback Lyle. Your right, and I was surprised to learn many of these points during the event. On one hand, I understand it because there is just so much money in AV corporate boardrooms, military & education space but digital signage is just too big an opportunity for them to turn the other cheek to. Some of the groups however show significant promise as they have begun to organize with divisions focused more on media signage and DS distribution. They recently bought 25 Microtiles for their show services group and have become more aggressive in stadium, arena, & museum projects. Hopefully this will continue to grow and they will apply their value to this space.

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